Fairing is a leading consumer insights saas for DTC and Ecommerce brands. We bring speed & scale to survey data, generating more responses in a week than many leading consumer insights tools generate in a year.
Traditional survey data tells an R&D team what product to launch 12 months from now; our data tells an email marketing platform what to send 12 seconds from now. Our strength lies in integrations and automations, letting brands get the utility they’ve come to expect from third-party data, but without the risks and limitations.
Our team is ex-Ecommerce, Google, Better, Segment, Nielsen, and more. Backed by world-class investors strategic partners (learn more about our $4.5MM raise in TechCrunch), we’re pursuing nimble and sustainable growth on the cusp of a customer relationship revolution — some call it “zero-party data”, but we think of it as direct-from-consumer.
We work with thousands of Shopify’s fastest growing brands. If you’ve ever purchased anything off an Instagram feed or podcast ad, you’ve probably interacted with Fairing. In the coming months, we’ll be expanding beyond Shopify and ecommerce, into new entirely new verticals.
Fairing was named “the last Shopify app we’d uninstall” in a top-20 VC firm’s internal survey of their portfolio DTC brands.
